May 7, 2007

Pressman Toy Announces Two Exciting Games Based on NBC’s Top-Rated Game Show “Identity”

New York City – This summer, fans of the hit game show “Identity” on NBC will be able to test whether or not they have a knack for guessing the identities of complete strangers, just like the television contestants. Universal Studios Consumer Products Group has granted Pressman Toy Corporation the license to create “Identity” board and card games in the United States and Canada.

Hosted by comedian/magician Penn Jillette, “Identity” is an intense game show of impulse and reasoning that asks contestants to size up a group of 12 strangers and match their identities to win a top prize of $500,000.

Identity Board Game

Available: Summer 2007

For 2 to 4 players; Ages 8 to adult; SRP: $20

Like on NBC’s popular TV show “Identity,” the contestant sees 12 stranger cards and is given 12 identities to match up. They announce the most obvious match-up first: the man carrying the potted plant is, in fact, the gardener. There are two helps the contestant can use in a pinch. Mistaken Identity allows the contestant to get one match-up wrong without being forced out of the game. In Tri-Dentity, the host shows the contestant three strangers, one of whom has the identity in question. After one player has been the contestant, the players switch roles and the player with the most money at the end wins. Contents: 100 stranger cards, stage, 12 stranger stands, wipe-off money board, money board stand, wipe-off pen, instructions and solution booklet. (Card game version; SRP: $10).

About Pressman Toy Corporation Inc.

Pressman Toy Corporation Inc., the third largest game manufacturer in the United States, was founded in 1922. The company has released many strong brands that consumers have enjoyed for generations, such as Rummikub, MASTERMIND and Tri-Ominos. One of the first companies in the industry to begin licensing popular characters and content for toys and games, Pressman Toy has created games and puzzles based on Ben 10, The Land Before Time, Scooby-Doo and The Simpsons, as well as popular games shows 1 vs. 100, Deal or No Deal, Who Wants to Be A Millionaire, Jeopardy! and Wheel of Fortune. More recently, the company has expanded its offerings into the DVD game and DVD board game segments. Further information on Pressman Toy can be found at pressmantoy.com.

About Universal Studios Consumer Products Group?

Universal Studios Consumer Products Group is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties. Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% owned by Vivendi.