May 7, 2007

Cotton Candy Pink and BubbleGum Blue-A New Way to Cover Up Dull Disposable Diapers

St. Louis – St. Louis moms Meredith Goette and Bonnie Mann were having a difficult time finding colorful diaper covers for their baby girls to wear under jumpers. After searching numerous boutiques, department stores, national chains and online retailers, they found the choices to be seriously limited, so they decided to start their own line. Today, they are proud to introduce GIGGLYGEAR – high-quality, brightly-colored, whimsical apparel and accessories for children and moms.

GIGGLYGEAR is offering two initial product lines: Diaper covers and boxers for baby girls and boys, sold separately or as a giftpack with a coordinating t-shirt; and photo tote bags. The products are sold through high-end boutiques, specialty stores and online at gigglygear.com.

GIGGLYGEAR products are available in two sizes for both boys and girls: 0-6 months and 6-12 months. Diaper covers and boxers come in bright, colorful fabrics like Peek-A-Boo Stripe and Little Peanut Plaid with coordinating t-shirts in Cotton Candy Pink and Bubblegum Blue.

GIGGLYGEAR’s fun stylish photo totes are designed for women on the go. Made from high-quality materials, the unique tote features a durable canvas exterior, patterned lining and leather detailing with contrast stitching. “Photo windows” on one side of the exterior display three favorite photos. Pockets to store the photos make for easy changes.

“GIGGLYGEAR products evoke a spirit in the mom who is eager to try new things, looking for the latest product to share with friends, and wants to dress her child in a one-of-a-kind, playful and colorful way,” says Goette. “Moms with newborns and crawlers will adore our diaper covers and boxers paired with the coordinating tees. They’re a great way to accessorize an outfit with color and personality, while covering up those dull disposable diapers.”

About GIGGLYGEAR

GIGGLYGEAR is owned by Bonnie Mann and Meredith Goette. Mann, mother of two girls (a toddler and an infant), has her MBA from Washington University in St. Louis, a BBA from Emory University, and has 14 years of marketing, special events and project management experience. Goette, mother of two active children (a boy and girl), has spent the last decade in sales and marketing studying consumer behavior. She has a BA in Communications from the University of Rhode Island. Together, Mann and Goette bring a wide variety of business and marketing experience coupled with a passion for shopping for their children: Abigail, Julia, Trystan and Davia, who provide continuous inspiration.