New Barbie Girls sashay into view with MP3
On Thursday, Mattel unveiled Barbie Girls, a doll-shaped MP3 player that turns into a live character at BarbieGirls.com, a Web site where girls can interact with each other in a manner reminiscent of Second Life, the virtual world for adults.
The company hopes the new toy, which brings together Web surfing, shopping and music downloads, will cool demand for rival MGA Entertainment’s sassy Bratz dolls — a line of big-headed, skinny dolls with scant, trendy clothing.
The world’s largest toy maker is also taking aim at Apple Inc.’s (Nasdaq:AAPL – news) iPod music players and Ganz’s Webkinz, furry animal toys that come alive online.
The official launch of BarbieGirls.com came a week after the company gave it a public test run.
Social Connections
[custom-facebook-feed desclength=20 exclude=author headericon=facebook num=1 account="209914955742886" pagetype="page"]
News
May 12, 2026
Votivo refreshes its 2026 Holiday Collection
May 12, 2026
ANDMORE CEO retires, executive team transitions
Products
Upcoming Trade Shows
Jun 9 – 14
Atlanta Market
Atlanta, GA USA
Jun 9 – 14
Atlanta Apparel
Atlanta, GA USA
Jun 14 – 17
Gift, Home, Apparel, & Accessory Show
Minnetonka, MN USA
Jun 16 – 19
Dallas Apparel & Accessories Market
Dallas, TX USA
Jun 24 – 27
Lightovation: Dallas International Lighting Show
Dallas, TX USA
Jun 24 – 30
Dallas Total Home & Gift Market
Dallas, TX USA
Jul 21 – 23
