Lionsgate Grants Urban Smalls North American License for Dirty Dancing Quote “Nobody Puts Baby in a Corner”
Santa Fe, NM — The Urban Smalls Corporation, a leading provider of humorous infant gift apparel, announced today that it has signed a North American license agreement with Lionsgate (NYSE: LGF), the leading next generation filmed entertainment studio, for the quote “Nobody puts Baby in a corner” from the studio’s motion picture Dirty Dancing to be used on infant and children’s clothing.
The American Film Institute voted “Nobody puts Baby in a corner” as one of the top 100 most popular quotes from a motion picture.
Urban Smalls will market, sell and distribute infant and children’s apparel with the famous phrase on its high-quality, uniquely designed infant bootysuits and children’s t-shirts. All garments will be available in Urban Smalls colorful, read-to-wrap gift packaging.
United Media, a leading independent licensing and syndication company, has been working with Lionsgate to build a licensing program in support of Dirty Dancing. Currently, there are a multitude of partners on board including Cold Crush by Awake, a division of JEM sportswear for stylish tees, featuring scenes and catchphrases from the hit movie, American Greetings for ornaments and greeting cards, Codemasters for downloadable, on-line and PC games, Rizzoli for calendars and much more.
About Dirty Dancing
First released in 1987, Dirty Dancing celebrated its 20th anniversary in 2007 and Lionsgate launched a major initiative to mark the anniversary. To date, Dirty Dancing has generated over $170 million in worldwide box office and has sold over 10 million DVDs. A timeless classic in Lionsgate’s 12,000-title library, the film has universal appeal with 98 % awareness among adults 18–54, and it continues to attract a whole new generation of loyal fans.
About Lionsgate
Lionsgate is the leading next generation filmed entertainment studio with a major presence in the production and distribution of motion pictures, television programming, home entertainment, family entertainment, video-on-demand and digitally delivered content. The Company is leveraging its content leadership and marketing expertise through a series of partnerships that include the operation of the highly successful FEARnet branded channel with Sony and Comcast, the recent announcement of the fall 2009 launch of a new multiplatform entertainment venture with partners Viacom, Paramount Pictures and MGM, investment in the leading young men’s digital distribution platform Break.com, ownership of the premier independent television syndication company Debmar-Mercury LLC and an alliance with independent filmed entertainment production and distribution company Roadside Attractions.
The Company’s feature films have generated more than $450 million at the North American theatrical box office in the past year and has also forged leadership positions in television and home entertainment with the production of such critically-acclaimed television series as “Weeds” and “Mad Men”, the distribution of “Tyler Perry’s House of Payne”, “Family Feud”, “South Park”, “Trivial Pursuit,” “The Wendy Williams Show” and Tyler Perry’s “Meet the Browns,” among others, and approximately 8% market share and the industry’s leading box office-to-DVD conversion rate in home entertainment. Lionsgate handles a prestigious and prolific library of approximately 12,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company’s core businesses. The Lionsgate brand is synonymous with entrepreneurial innovation and original, daring, quality entertainment in markets around the globe.
About Urban Smalls
Launched in New York City in 2004, Urban Smalls quickly became a leading provider of humorous infant gift apparel with its stylish, colorful designs and irreverent slogans such as “Chicks dig me,” I Party Naked,” “It was the dog,” and “My dad’s a geek.” The Urban Smalls line of gift apparel is currently sold in select retail boutiques throughout North America. For more information, visit www.urbansmalls.com.
About United Media
United Media is a worldwide licensing and syndication company that focuses on building brand equity around a wide range of creative content. The company recently partnered with HISTORY, the award-winning cable network, as the exclusive merchandise licensing agent for the brand and its acclaimed programming that includes the popular Ice Road Truckers series. United Media licenses and/or syndicates other properties, including Peanuts, Hallmark’s hoops&yoyo and Maxine, Dirty Dancing, Televisa’s El Chavo, Deadliest Catch, Raggedy Ann & Andy, Precious Moments, Dilbert, and Fancy Nancy. United Media is an E. W. Scripps Company. For more information, visit www.unitedmedialicensing.com.
