Nov 17, 2010

Real Simple to Open Holiday ‘Shop’By Lucia MosesMediaWeek.com

Real Simple has long put its name on household goods, but in a time when all magazines are trying harder to extend their brands, the title’s dipping its toe further into retailing with its first pop-up shop.

Catering to holiday shoppers, the Real Simple Pop-Up Shop will occupy a 15,000-square-foot space at New York City’s heavily trafficked Rockefeller Center. The shop will hawk Real Simple–branded items as well as those from the magazine’s December holiday gift guide. It will run Dec. 1-6.

Kodak will be the presenting sponsor and will have a fulfillment center in the shop for Rockefeller Christmas tree photos.

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