Dec 8, 2010
Prinz Premieres its First Series of Humor-themed Frames

Northbrook, IL – Everyone needs a little humor in their life – whether it’s a laugh shared with friends; an unexpected moment during a family celebration; or the childish antics that happen only once. Capturing these lighthearted times deserves an equally lighthearted way to share them, and Northbrook-based Prinz has created the perfect answer with a brand-new collection in its 2011 line.

Prinz Ltd., the premier designer and marketer of quality photo frames and albums, announces the debut of Be Happy, a series of humor-themed photo frames to bring a smile and share the memory. The grouping, the first of its kind for Prinz, includes 30 designs featuring popular themes and subjects for baby, tween, grandma, friendship, sports and hobbies.

Each colored wood frame in the new collection includes a unique humorous expression, painted artwork and 4×6 photo opening. Suggested retail price for each frame is $12.99. The 2011 series will begin shipping in mid-January.

Prinz created the humor line based on continuing consumer demand for gifts and home décor with lighthearted themes. The line is an expansion to the company’s Expressions photo frame collection, featuring uplifting sentiments in a wide range of subjects for life’s many events and special occasions.

“We know that humor sells, but we wanted to launch our line when we had a series that reflects the high standards and originality that Prinz is recognized for,” said Richard Feldstein, President and CEO of Prinz Ltd. “Our humor-focused line represents a major commitment in this growing gift and décor category, and we are confident it will be well-received in the marketplace.”

Among the new frames is a baby-themed design inscribed with Party… My Crib 2 AM B.Y.O.B. (bring your own bottle). Stars and a baby bottle image are featured in this light green frame suitable for decorating baby’s nursery or sharing with family and friends.

Also included are several frames celebrating hobbies such as fishing, golf and motorcycling. The fishing-themed frame includes the phrase, I Came… I Cast… I Kicked Bass. Images of a fishing rod and fish complete the scene, which is portrayed in an outdoorsy dark green. Friendship between ‘the girls’ is captured on a frame that features the strictly feminine one-liner, I Believe in Old Friends and New Shoes. The bright blue frame showcases painted designs and an image of high-heeled shoes.

The Be Happy series is one of several original new photo frame and album introductions for 2011. The full Prinz lineup will be unveiled during winter markets beginning in January. To learn more about the humor-themed series, or to place an order, contact Prinz Ltd., 512 Lindberg Lane, Northbrook, IL 60062; phone 800.323.8360. Visit the corporate website at www.prinzusa.com.




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