Seminars & Special Events Enhance The Gourmet Housewares Show At NYIGF
WHITE PLAINS, NY Educational seminars, industry social events and buyer promotions are all part of the value-added activities to be presented during the summer 2011 debut of the Gourmet Housewares Show® at the New York International Gift Fair® (NYIGF®), Sunday, August 14, through Thursday, August 18, at New York City’s Jacob K. Javits Convention Center.
“Our partnerships with key industry publications will add both education and entertainment to the Gourmet Housewares Show market experience,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “These gourmet-specific activities are a great complement to the full slate of seminars and special events presented during NYIGF.” (NOTE: A full seminar and event schedule is available online atwww.nyigf.com/programs.)
“Defining the New Gourmet Consumer – How & Why They Buy,” will be presented by Gourmet Insider and HomeWorld Business, on Monday, August 15, from 3:00PM to 4:30PM. As part of the session, Robin Albing of Albing International Marketing will present an in-depth introduction to “Millennial” consumers and their buying behaviors – addressing where they shop, what they buy, how they shop and what their kitchens look like.
“Everything Goes With Gourmet! Visual Merchandising to Boost Cross-Category Sales” will be presented by Gourmet Business on Tuesday, August 16, from 8:30AM to 9:30AM. This image-rich presentation will illustrate how to engage gourmand customers through visual merchandising.
“The Fair Trade Kitchen” will be presented by The Gourmet Retailer on Tuesday, August 16, from 12:00 Noon to 1:00PM. This session, which is part of the NYIGFSustainAbility program, will outline Fair Trade basics and address how retailers can benefit from buying and selling high-quality kitchen and table products with tremendous societal and cultural impact.
In celebration of The Gourmet Housewares Show’s first successful co-location with NYIGF, GLM will host a “Manhattan Mixer” on Monday, August 15, from 6:00PM to 7:00PM, at the Javits Center. Specialty “Big Apple-tinis” and other libations will be available for purchase at the event.
Through an exclusive “Gourmet Giveaway” buyer promotion, retailers can register to win a package of products donated by Gourmet Housewares Show exhibitors. The promotion is sponsored by Kitchenware News & Housewares Review and Gourmet News.Entry forms will be distributed at all onsite registration locations during the market.
Market-goers also receive free 30-day access to Zagat Ratings & Reviews online, which features 30,000+ restaurants, attractions and accommodations in New York City. To search – by cuisine, location or special features such as service, décor or “best buys” – visitwww.zagat.com/redeem and enter promotion code “NYGIFT” by August 19, 2011. As an added bonus, Gourmet Housewares Show participants can visit Zagat Survey (Booth #7578) for a chance to win a $99 gift card, valid at over 45 Zagat-Rated restaurants in New York City.
Additionally, market participants can enjoy three-course, pre-fixe lunch ($24.07) and dinner ($35) menus at some of New York City’s finest restaurants through NYC Restaurant Week™ Summer 2011. The program runs July 11-24, with many restaurants extending their offerings through the Gourmet Housewares Show at NYIGF. For more information and a complete list of participants, go to www.nycgo.com/restaurantweek.
Since its inception in 1975, the Gourmet Housewares Show has provided a professional marketplace for the gourmet products and upscale housewares industries. The Gourmet Housewares Show will include some 150 exhibitors offering high-end resources in cookware, bakeware, kitchen gadgets, kitchen textiles, bar and wine accessories, small electrics, specialty food, cookbooks, storage/containers, and picnic/barbecue accessories.
NYIGF is the nation’s premier gift, home and lifestyle marketplace, with 2,800+ exhibiting companies featuring an extraordinary breadth and depth of design-driven home fashion products and complementary giftware. Some 35,000 attendees from all 50 states and more than 85 countries worldwide are expected. Information and registration is available online at www.nyigf.com.
