Shop Prides Itself On Eclectic Selection
ALTON – Stepping through the doors of White Birch Interiors and Home Accents is like walking into an elegant home – one that offers a scintillating display of specialty gift items.
The mother-daughter team of Sherry Reddo and Stacy Keshner owns the eclectic shop, a converted 1854 home at 701 Delmar Ave. They share a passion for nice things.
“We’ve created a warm atmosphere that relays the message of what our products would look like in a home,” Reddo said. “Our items are not definable by a category because our customers like so many different kinds of things.”
Reflecting this diversity of tastes, the shop carries more than 100 product lines, including their signature Nora Fleming pieces.
Fleming’s pieces, which include trays, plates, napkin boxes and dishes, have exchangeable “minis” that come in a variety of themes and designs to add a distinctive character.
“She creates different minis for events such as bridal showers or holiday parties,” Reddo said. “This makes the pieces very versatile.”
One of the pair’s goals is to offer brides a broad selection of items to be placed on their registry. Each bride is given a small table or shelf in their bridal room to showcase a selection of items they have chosen.
