Melrose International Launches Website Redesign
Quincy, IL – Melrose International, a leading supplier of holiday, home and garden décor, today announces the launch of its redesigned website, www.melroseintl.com.
The site first launched in 2004, featuring basic company information, and was updated in 2006 to include a B2B e-commerce portal. The decision to do a complete overhaul of the site in 2011 was made after the realization that customers were looking for much more out of a wholesale website. Along with easier navigation, enhanced functionality and a brand new look, customers can expect to find more resources on the new site, including product and trend videos, links to relevant industry news and a advertising download section that will have customers creating their own ads in minutes.
Brad Gullion, VP of Sales and Marketing for Melrose, said “Online communication has changed drastically over the last few years – actually even months. We have steadily been increasing our social media reach and have had tremendous success. The new site gives us a place to organize it all, and encourages customers to come back. Not only will they come to melroseintl.com to shop, they’ll continually come back for education and inspiration.”
Additional features of the new website include: express registration for existing customers, new arrivals preview, order and invoice history, supplementary product views, integration with online catalogs and the ability to create custom ‘catalogs’ with our PDF Portfolio tool.
Over the next year, Melrose plans to build upon the newly redesigned platform by joining Facebook, incorporating a blog and adding a variety of new video topics. With content being updated frequently, users can stay up-to-date by following Melrose on Twitter (http://www.twitter.com/melroseintl) or by subscribing to their YouTube channel (http://www.youtube.com/melroseintl).
For more information go to www.melroseintl.com.
