Sep 13, 2011
New Apparel Store Promotes Rural CraftsmanshipBy Priya MaitraIndiaBlooms.com

India – As the name itself suggests Earthware aims at reviving Indian crafts and skills by bringing about a wide range of Natural and Handcrafted wearables under one roof.

The wearables at Earthwear are specially designed for modern Indian women with a rich traditional taste.

Earthwear aims at promoting rural craftsmanship and thus has on its shelves kurtas, shirts and tops with hand embroidered designs by the rural women of Bengal; skirts, shirts and tops with ethnic prints by artisans of Rajasthan and classic handwoven kurtas from Andhra Pradesh and Madhya Pradesh.

Colourful bagru printed dupattas and churidars along with elegant hand embroidered jackets are also available to catch the attention of the shoppers.

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Tags: apparel

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