A Boost for Small Businesses
Buffalo, NY – Shoppers hunting for Christmas presents responded in gratifying numbers to Saturday’s campaign to spend at locally owned shops—from the small intersection at Clarence Center to Williamsville’s Main Street and Buffalo’s Elmwood Village.
“When you go in a small store, you don’t see [merchandise] duplicated other places,” said Carol Pumm, outside Yours Truly stationery and gift shop on Goodrich Road in Clarence. Her bag contained a $5 lip gloss that looked like a small winter boot, complete with white fur trim, and a free roll of paisley gift wrap that was part of the shop’s promotion on Small Business Saturday—an effort to help these businesses get a share of the multibillion-dollar holiday retail sales season. ¶
The national campaign, now in its second year, was developed by American Express and deliberately sandwiched between Black Friday and Cyber Monday.
