New Agency “Art Licensing LA” Debuts in 2013
Licensed artist Debra Valencia is pleased to announce the formation of Art Licensing LA — a new collaborative agency of independent artists. Based in Los Angeles, Debra saw a need for an art licensing community as well as business education about licensing in Los Angeles. She began with teaching small seminars on the licensing basics and launching an online networking group for local artists interested in learning about how to enter the field. From there, a formal agency of 5 artists, a diverse blend of art directors, painters, printmakers, illustrators and graphic designers, was established with plans to debut online January 1, 2013 and as exhibitors at Surtex 2013 in booths #734 & 736. Thefounding members include: Sara Berrenson, Ginger 17, Jeanetta Gonzales, LuAnn Roberto and Debra Valencia.
Art Licensing LA specializes in artists based in the cultural melting pot of Southern California. Inspired by the California lifestyle: progressive, modern, colorful, confident, bold, non-traditional — they have a sense of style that translates across all markets and regions. They are especially passionate about creating a wide variety of fine art, surface design, illustration and graphic design suitable for licensing to manufacturers in the stationery, gift, home décor and craft industries.
More than an art resource, the ALLA artists are partners with each manufacturer for success: building brands, designing innovative product lines and growing sales and categories. Their vast combined experience includes art direction, branding, graphic design and production, character art, fine art, package design, design of style guides and point of purchase. All five are Los Angeles design professionals, and are all extremely knowledgeable about printing and manufacturing techniques, as well as experts in digital artwork file preparation.
With a combined library of over 2000 images, ALLA effectively applies their creative talents to give each client an edge within each market. They currently offer popular licensing themes: florals, nature, wildlife, beach, food, wine, coffee, holidays, travel, pet, home, garden, baby, children, paisley, novelty, inspiration, humor and more.
They can develop custom themed collections upon request to meet the demands of current trends. They understand consumer trends and provide strategic direction for product line development to manufacturers.
Sara Berrenson is a designer, flea market aficionado, and full time fabric hoarder. She has a passion for prints, patterns, bright colors, vintage, and anything floral. With a background infine arts and an emphasis in graphic design, she has been working in the creative field specializing in packaging, branding, surface design, and textile design for the past 8 years. Drawing inspiration from nature, interior decoration, and fashion, Sara’s work is primarily created by hand; gouache, chalk pastels, and watercolor (her favorite medium due to its loose artistic quality and ease of experimentation). On the weekends you can find her at the flower mart taking photos for her next watercolor, or at the Rose Bowl Flea Market scouting out antique furniture and vintage fabric.
Ginger 17’s early career as an illustrator included assignments for book jackets, a broad range of magazine and newspaper articles, and children’s books. She has worked with graphic design firms, and studied pattern design at Otis Art Institute in Los Angeles. Currently working as a fine artist, She uses pastels and oil on canvas to create images of the human figure, with an emphasis on fashion from the 1940’s and 50’s. For her licensing imagery, Ginger 17 works mostly by hand but incorporates some computer work into her designs. Her inspiration comes from vintage children’s book illustrations, botanical prints, and the work of various 20th century fine artists such as Modigliani and Matisse.
Jeanetta Gonzales with over 11 years working as a creative industry professional has been designing branding, packaging,invitations and surface designs for industries such as beauty, promotional and consumer products and toys. Having degrees in both fine art and graphic design, she works by hand and on the computer creating a textural, bold and graphicstyle. Her art is influenced by nature, a love of typography and ethnic patterns. Armed with a camera, she finds design inspiration everywhere documenting textures, food items and her day-to-day experiences to use in her work.
LuAnn Roberto creates wall art, patterns and prints for just about any application with a refined sense of design, adeep appreciation for the accidents of creativity and experimentation, and a generous sense of humor. An advocate for the unexpected, LuAnn is an avid trendspotter. The fusion of contemporary graphic design, old school mono printing and thrilling color make her images experimental, innovative and appealing to a variety of consumers.
Debra Valencia is a surface artist, product designer and entrepreneur with a passion for multicultural traditions and travel. Specializing in designs with mix and match patterns, her signature look is vibrant and colorful reflecting her inspiration by crafts, textile arts, architectural ornamentation from all over the world, as well as pop art, fashion and everything vintage. Debra is currently licensed with 25 manufacturers in stationery, textiles, home decor, gift, craft and fashion accessories. Debra also teaches professional seminars and college courses for artists.
Contact:
Debra Valencia
Tel: 310-589-0501
email: dv@debravalencia.com
http://artlicensingla.com/
