Small Toy Shops Expect Bright Holiday
Baltimore, MD – Just as Tom and Claudia Towles were opening their second Baltimore toy shop four years ago, the recession hit. The owners of aMuse Toys decided to cut back — not on staff or selling space — but on the number of manufacturers whose products they carry.
The strategy worked, allowing the owners and small staff to focus on fewer toy makers, learn about their products and share that knowledge with customers. Sales grew, and the Towles now hope to open a third location.
“Other companies have tried to cast too wide a net,” Claudia Towles said between a steady stream of customers at the tiny but well-stocked Thames Street shop in Fells Point on the day before Thanksgiving. “We hunkered down and thought, ‘Just like our consumers, we have to be more thoughtful [in what we order]. When customers come in here, they known they will find something that has play value and is made well.’ “
