Dreams Travel Full Circle for Downtown Retailer
Yuma, AZ – Joely Leeper Beck didn’t necessarily create her Dream Gift Shop for Yuma visitors, but it was quite a journey that landed the Yuma native in the new retail storefront at 250 S. Madison Ave. in the Historic North End.
A Yuma High grad (Class of 1987), Beck spent 20 years living and working in San Diego. She worked in the hospitality industry while earning a degree in interior design and working on residential projects.
In 2004, the single mom launched an online business specializing in “all things luxurious and unique for those you love” at DreamALittleDreamWithMe.com. Anchored by an inclusive collection of items from the Little Giraffe and Barefoot Dreams brands, the website attracted a large and loyal following, including some notable celebrities like San Diego-born Phil Mickelson and his wife, Amy (who loves to gift fellow breast cancer patients with the site’s luxury throws).

