Cerno Goes Big at ICFF 2013
Cerno is unveiling several new products this week in New York City at the International Contemporary Furniture Fair (ICFF). The California-based design and manufacturing company is known for shaking things up with its fresh and innovative modern light fixtures, and the 2013 product lineup does not disappoint. Cerno will be located at booth 947 at the Jacob Javits Center May 18-21.
Cerno’s designs are an embodiment of the three founders’ passion for both modern design and for producing progres- sive, American-made products. The team continues to execute distinct and signature forms that embrace both a modern and contemporary design aesthetic.
Cerno is introducing several new pendants, sconces and its revolutionary art lighting product, the Revelite AL. One new piece guaranteed to stand out is the Valeo, which, when fully extended, stands eight feet tall and has a nine foot reach. Co- founder and Director of Design Nick Sheridan touches on the challenges of creating bold new forms: “It’s always tough to know how far to push a design. We strive to keep it functional, but also to ensure significant visual impact,” explained Sheridan. “The Valeo accomplishes both without compromise.”
Co-founder Bret Englander offers a look into the Cerno team’s plans for Design Week 2013: “It is impossible to attend everything that will be going on, but we will do our best to see as much as we can after ICFF is over each day, ” said Eng- lander. “Design Week in New York is inspiring, overwhelming and humbling; it is also my favorite week of the year to be in New York City. ”
Frank Carfaro will be hosting an opening party for his new showroom, Desiron on Lexington. The event will take place Monday, May 20, 6-9 and will feature the works of Bec Brittain, Cerno, Tradhome and Desiron. If you are interested in at- tending, please RSVP@desiron.com by May 17. The new showroom is located at 200 Lexington Ave. Suite 702. www.cernogroup.com
About Cerno
Cerno is an industrial design and manufacturing company that specializes in producing modern LED lighting fixtures. The company was founded by childhood friends Daniel Wacholder, Bret Englander and Nick Sheridan in 2009. Cerno manufactures all its products in-house at a facility in Laguna Beach, California. Cerno’s mission is to fuse quality, performance, and resource efficiency with modern design. Visit www.cernogroup.com for more information or contact bret@cernogroup.com, 949.715.1534. For high resolution photos www.cernogroup.com/media
