Flourish Boutique Defies Market Odds
South Bend, IN – More than 50 percent of new small businesses fail within the first five years of operation, according to the Small Business Association.Some owners run out of cash; others run out of steam doing everything themselves.
Some businesses fail because of a poor location, or the owner loses sight of the competition or falls short in customer service.
Vanessa Cooreman Smith was well aware of the risks associated with starting a business when she opened the doors to her South Bend boutique in July 2008.
The local native and Saint Mary’s College graduate was determined to beat the odds.
And she has.
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