Company C Expands Lifestyle Partner Program
Company C, a Concord, NH-based designer and manufacturer of colorful home furnishings, is continuing to roll out its successful new Lifestyle Partner program, which is designed to create compelling visual impact and show the breadth and versatility of the product offering in select partner store locations. Since its relaunch in April 2013, nearly 100 retailers are now part of the program and are experiencing some of the highest levels of sales growth in the company.
The program features customized in-store vignettes showcasing a fresh, energizing and inviting vision of how Company C rugs, furniture, fabrics, bedding, pillows and throws can add colorful flavor to rooms throughout the home. Additional program benefits include selling tools like prominent new signage, fixturing support and recommended visual guidelines to enhance customer interaction with product displays, as well as year-round marketing support in print ads, web listings, catalog mailings, in-store videos and product giveaways.
“The growth of our Lifestyle Partner Program reinforces our vision for a complete Company C Lifestyle Brand,” said Christine Chapin, co-founder and brand visionary. “We’re thrilled with the successes our retail partners are having with the program and look forward to adding more products and features in the future.”
The complete program featuring new Fall 2013 products will be on display at the Atlanta Gift and Home Furnishings Market, July 10 – 17, 2013.
About Company C
Company C is a leading manufacturer of quality home furnishings. Founded in 1994 by Chris and Walter Chapin, the company that began as a tiny, one-room garage operation has grown to include over 1,000 wholesale partners worldwide, three exclusive retail stores and an ecommerce website. Today, it has a reputation as a top resource for distinctive and uniquely colorful home furnishings including rugs, bedding, furniture, fabrics and decorative accessories. Throughout the year, customers are treated to fresh, exciting home products in Company C’s signature colors and designs. Find Company C at www.companyc.com or join in its colorful conversations on Pinterest, Facebook, Twitter or the Company C blog.
