GIFT SHOP Magazine Announces Exciting Redesign of Website
Hanover, Mass. – Pinnacle Publishing Inc. is proud to announce a complete and functional redesign of GIFT SHOP magazine’s website at giftshopmag.com.
Patricia Norins, GIFT SHOP’s publisher, said the redesign is part of the magazine’s extensive and vibrant digital strategies. “We were the first gift trade publication to create with a digital app more than two years ago and now with our newly re-designed website we’re leading the way in digital technology from our website to our app to our social media sites,” Norins said.
The website’s improved navigation places article categories front and center and faster load times improve the reading experience. Catalogs from the e-showroom are integrated more fully into the website, which also now has better synergy with social media including Pinterest, Facebook and Twitter. Product “Must-Haves,” which rotate on every page, alert readers to the latest in product ideas and trends. Norins was especially excited about the addition of a comprehensive tradeshow calendar (www.giftshopmag.com/tradeshows).
The content-rich website is loaded with actionable strategies – tips on trends, products, how-to advice – for entrepreneurs launching new stores or expanding existing ones. Relevant recommendations supplement each article encouraging readers to explore favorite topics in depth. The website includes all material from GIFT SHOP’s archives and can be translated to over 70 different languages as the click of a button.
Since its launch in early August, GIFT SHOP’s website has seen a dramatic rise in traffic and time spent per page. Norins reported that traffic was up more than 40% in the first few weeks. “The redesign is in keeping with GIFT SHOP’s mission of always giving the industry every business strategy necessary for success. This new website delivers all that and more,” Norins added.
Visit GIFT SHOP’s new website at www.giftshopmag.com.
