Mrs. Weinstein’s Toffee Unveils New Company Website
Mrs. Weinstein’s Toffee today announced that they will be unveiling a new website for their award-winning toffee collection in September 2013. The launch of the new website coincides with the company’s newly expanded product line and updated packaging which were debuted at the 2013 NY Now Show in August.
Popular favorites of the Mrs. Weinstein’s product line including Milk Chocolate Pecan Toffee, Milk Chocolate Almond Toffee, Dark Chocolate Pecan, and Dark Chocolate Almond Toffee have been modernized with a sophisticated new package design and new products Dark Chocolate Sea Salt Toffee Squares and Gourmet Toffee Popcorn join the Mrs. Weinstein’s Toffee product line up. The new website will highlight these new product releases and provide customers with increased support and ease of purchase for obtaining Mrs. Weinstein’s delectable creations.
Known by many as the “World’s Only Gourmet Toffee” and beloved by Julia Child and Former President, Bill Clinton, the award-winning Mrs. Weinstein’s toffee was founded by Mrs. Weinstein herself after she emigrated from Copenhagen, Denmark in 1964. For several decades, she created a legacy for her delicious toffee by perfecting her secret recipes and developing a loyal customer base throughout the United States. Sweet Shop USA acquired the Mrs. Weinstein’s Toffee brand in August of 2000 and held fast the commitment to provide toffee lovers with the highest quality, most decadent toffee at a reasonable price.
All-natural and made with 100% Real Chocolate, Mrs. Weinstein’s Toffee products are OU Kosher Certified and handcrafted in small batches to ensure the highest quality possible. The four signature varieties include: Milk Chocolate Pecan Toffee, Milk Chocolate Almond Toffee, Dark Chocolate Pecan, and Dark Chocolate Almond Toffee Squares, are available in 8 oz. (MSRP $12.99 to $14.99) and 16 oz. (MSRP $24.99 to $29.99) boxes. The newest product introduction, Dark Chocolate Sea Salt Toffee is available in 8 oz. (MSRP $12.99 to $14.99) and 16 oz. (MSRP $24.99 to $29.99) boxes. In addition to the 8 oz. and 16 oz. boxes, Mrs. Weinstein’s Dark Chocolate Sea Salt Toffee Squares and Milk Chocolate Toffee Squares are now also available in smaller snack-sized clear acetate 2 oz. boxes (MSRP $3.99).
The new Mrs. Weinstein’s Gourmet Toffee Popcorn is available in three flavors including, Sea Salt Caramel Toffee Popcorn, Original Butter Toffee Popcorn and Cinnamon Crunch Toffee Popcorn. All varieties are available in 7 oz. (MSRP $6.99) and 10 oz. (MSRP $9.99) bags.
“I have a special place in my heart for Mrs. Weinstein’s Toffee and am so excited about the new packaging, product introductions and website launch,” said Krista Webb, Chief Executive Officer of Sweet Shop USA, parent company of Mrs. Weinstein’s Toffee. “It is a fabulous product and deserves fabulous packaging, which we feel Studio MPLS has created for us. It will be exciting to watch the brand develop as we continue to expand the product line in future years.”
Look for the new product introductions and modernized packaging on the updated Mrs. Weinstein’s website launching early September 2013. Mrs. Weinstein’s Toffee is available at grocery, gourmet, and specialty food retailers and online at www.MWToffee.com.
About Mrs. Weinstein’s Toffee
Since 1964, Mrs. Weinstein’s Toffee has been dedicated to manufacturing the highest quality, best tasting toffee possible. In August 2000, the brand was acquired by Sweet Shop USA, founded in Fort Worth, TX in 1972, and committed to preserving the craft of American chocolates and confectionaries. Today Sweet Shop USA carries out the Mrs. Weinstein’s commitment to quality and distributes the Mrs. Weinstein’s brand throughout the United States. For more information, please visit www.MWToffee.com and www.SweetShopUSA.com.
