Kids Flex Their Imagination With Award-Winning BENDASTIX, The Newest Kid’s Soft Construction Activity Kits
When kids flex their muscles they might run, skip and jump. If they want to flex their imaginations, now they can Wrap It, Shape It, Build It, Make It with BENDASTIX,TM a brand new toy in the creative world of arts and crafts. Fibre-Craft®, celebrating 60 years of making kid’s creative activities, introduces BENDASTIX,TM where soft and squishy bendable pieces replace rigid cardboard or wood.
Up until now, if kids wanted to construct something they would stack plastic blocks, bricks or wooden sticks to make a bridge or building. Or they could design their construction by drawing in one dimension on paper. Now, new BENDASTIXTM will offer an enticing kit of soft construction components to build cars, flowers, and kooky glasses — anything the imagination can dream up! Patterned soft and squishy BENDASTIXTM is a cool combination of crafts and construction where kids can bend, mold and shape (but never ever break). Best of all, the funky pieces can be reused next time to create a bracelet, a robot or hair band.
This new line has already been lauded with several industry awards, notably named Parents magazine’s Best Toys of the Year, Creative Child magazine’s 2013 Creative Play of the Year Award and The National Parenting Center Seal of Approval.
Since the company’s inception in 1953, Fibre-Craft customers “have rightly come to expect our products to be of the very highest quality at the very best value,” reads its website. “In addition to superior quality, what sets Fibre- Craft® apart is its insistence on innovation and creativity. Fibre-Craft strives to maintain an open-minded environment that lends itself to originality and imaginative thinking, which is on display in its ever-growing collection of new products.”
In evaluating BENDASTIXTM Big Box kit for its award program, The National Parenting Center judges wrote, “Have you and your crafty kids discovered BENDASTIX yet? BENDASTIX are soft, squishy craft pieces that can bend, mold and shape into just about anything you can imagine. After two months of testing we discovered that there really is no end to the creative things kids can dream up. What’s great is that with BENDASTIX they can imagine, design and then create their own artistic visions. There are instructions inside the brightly colored and very appealing box that do a great job of laying the groundwork for personal expression and inspiration. The material is just so easy to bend, curl and manipulate that everyone got in on the fun. There are ample supplies included for several children to form multiple crafts. Parents saw this as a solid value, a fun activity and a great creative craft kit.”
Fibre-Craft’s BENDASTIXTM line has six creative kits priced affordably from $6.99 to $19.99. Designed for children ages 6 and up, each BENDASTIXTM kit is packaged with a soft and squishy handle tempting youngsters to quickly open the box. It’s the ultimate in open-ended imaginative play. An ad campaign with a catchy TV commercial is supporting the BENDASTIX launch.
Choose one or all creative kits to bend and build — the combinations are as endless as the imagination.
Braceletz • Ages 6+ • $9.99
Create some serious wrist action with this colorful kit. Just wrap to connect and unbend to create anew. Kit includes mix and match BENDASTIXTM, Loopy Stix and Charmz. Enhance each braceletz with rainbow lace, rings or hearts. The helpful instruction sheet is full of fresh
ideas that will impress your friends.
Botz • Ages 6+ • $9.99
Build a botz in no time with this zany kit of BENDASTIX, Thingamajigz and Bendastickerz.
Nothing is too wild or crazy when kids use their imagination. Just wrap one piece at a time to create a botz buddy. Build from a kit of 56 Bendastickerz, 6 foam Thingamajigz and a total of 13 BENDASTIX.
Budz • Ages 6+ • $6.99
Need a clever party favor for boys and girls? Budz are wild characters made from flexing together any combination of 10 mini or medium BENDASTIX, 4 foam Thingamajigz and 27 Bendastickerz.
Bandz • Ages 6+ • $6.99
A girl can never have enough colorful Bandz for the wrist, head, arm and fingers! Open up this box and spread out 9 mini, medium or wide BENDASTIX,TM 4 Connectorz and 5 Charmz to create fashion ringz, headbanz, wristbandz and armbandz. Add hearts or a peace sign to create an original work of art!
Bowz • Ages 6+ • $6.99
Whatever your hairstyle, Bowz adds the perfect touch to today’s ‘do. Mix and match to create a fun headband or fashion accessory. Inside the kit are BENDASTIX,TM Connectorz and Charmz.
Big Box • Ages 6+ • $19.99
Big enough for a sleepover or to play away a rainy day, this box is loaded with colorful pieces. Start with the 10 foam Thingamajigz and shape, twist and meld with 8 ring Connectorz, 36 Bendastickerz, 8 Long Stix, 5 Medium Stix, 6 Wide Stix 10 Mini Stix, a Build & Play Display Stage and so much more. The enclosed instruction booklet will entice young minds to get crafty. Create fashion accessories, crazy characters or mix and match jewelry.
Look for BENDASTIXTM products online and on store shelves mid-summer. Until then, check out some of the clever creations and DIYs on YouTube. Then follow the newest looks by BENDASTIXTM on Twitter and Facebook. For more information, click on the BENDASTIXTM website, www.BENDASTIX.com.
ABOUT MATERIALS CORPORATION®
Fibre-Craft Materials Corporation has been a leader in the creative activities business for 60 years! Established in 1953, Fibre-Craft began by manufacturing wood fiber for handcrafting artificial flowers. In 1959 the award-winning company expanded to mass-market retail outlets for arts and crafts supplies, floral supplies, doll supplies and decorative accessories. Since then the company has maintained high standards for quality and creativity while expanding the boundaries of children’s imagination through arts and crafts. The company’s vision is to make a difference in the lives of children and its employees. Among their well-known brands are Creative Hands® and The Springfield Collection®.
Creative Hands® is a brand of family-oriented, hands-on arts and crafts products that range from activity kits and seasonal crafts to basic craft supplies. The Springfield Collection® is a brand of fun, fashionable and affordable 18-inch dolls, clothing, accessories and furniture. All dolls have sparkling, lifelike eyes that open and close, jointed arms and legs, soft, huggable bodies and long, silky hair that can be styled and brushed for endless hours of fun! For more information, visit their branded websites, www.CreativeHands.com, http://www.SpringfieldDolls.com or the corporate site, www.FibreCraft.com.
