How to Thrive On and Beyond Small Business Saturday
In between Black Friday and Cyber Monday, Small Business Saturday is a day dedicated to supporting local small businesses. The movement has inspired thousands of Americans to shop locally and it’s making a big impact. Last year, consumers spent an estimated $5.5 billion with local retailers on Small Business Saturday.
Small Business Saturday is an opportunity for small businesses to gain visibility, attract new customers and grow sales. But one day of strong sales a year is not enough. You need a game plan that sets you up to thrive every day.
Flourishing Beyond Small Business Saturday
Unlike big companies that can leverage extensive marketing departments to prepare for the Black Friday and Cyber Monday holiday shopping frenzy, small businesses have to be more resourceful in their marketing to get noticed.
