Detroit Mom-and-Pop Launches ‘Passport’ for Small Business Saturday
Detroit, MI – On November 30, many small businesses across the country will participate in the fourth annual Small Business Saturday, a holiday shopping event (think Black Friday for small retailers) designed to bring attention to the small businesses community.
Seventy-five percent of small business owners participating in the event say Small Business Saturday would be more effective if communities came together in honor of the day, according to a recent survey by Small Business Saturday organizer American Express in collaboration with the National Federation of Independent Business.
One small business says it is working to lead the charge on this front: Pure Detroit, which has both apparel stores and cafes in the Motor City, has created a Detroit Small Business Passport in order to encourage shoppers to visit more small shops in the city.