Nov 12, 2013

New Jewelry Store Targets Younger Audience in StillwaterBy Jonathan YoungStillwaterGazette.com

Stillwater, MN – A new jewelry store in downtown Stillwater is trying to cater to a younger, less traditional audience.

Allure by Greaton’s, which opened at the end of October at 421 Main Street, doesn’t feel like a traditional jewelry store. A far cry from the glitzy, cookie-cutter designs of major jewelers, Allure’s interior sports a clean, modern look, with nods to the past thanks to the old building’s architecture and one vintage-focused display case.

“We’re going for kind of a younger, funner ambience,” Vice President Reggie Gillespie said. “Jewelry somehow, I feel, has gotten the stigma of being boring or only for rich people. But nice jewelry is really for everyone.”

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