Feb 14, 2014

ALEX TOYS Launches 25 New Tween Craft Kits at Toy Fair 2014

ALEX TOYS® will introduce 25 new craft kits designed specifically for the tween market at the American International Toy Fair®, being held February 16th through the 19th in New York City at the Jacob K. Javits Convention Center.

ALEX TOYS® tween lines empower confidence and inspire kids to express their creativity by providing quality creative products that foster personal expression and build self-esteem.

ALEX® draws inspiration directly from tweens and incorporates the most popular fashion design elements in their trend-leading DIY kits. 2014 product introductions at Toy Fair 2014 include an extension to their popular DIY Jewelry line with Spike JewelryTM, Boho BandsTM, and Chain BraceletsTM, perfect for tweens with a discerning eye for style.

ALEX® craft kits allow tweens to realize beautiful, polished finished products that they will be proud to wear and use.

The ALEX Spa collection enables girls to express their inner style. ALEX hair chalk, tattoo and nail kits met with such success in 2013, that the spa line has been expanded. Metallic colors, modern, edgier designs in deluxe and ultimate kits packed with materials and offered at a great value are the hallmarks of 2014.

ALEX TOYS® new party-sized spa and salon kits are perfect for a girls’ night in of pampered fun. 2014 product introductions include Ultimate Tattoo Glitter PartyTM, Deluxe Hair Chalk SalonTM, Ultimate Nail Glam SalonTM, and Ultimate Hair Accessories SalonTM. Finding that signature look or sparkling flourish has never been so easy or fun.

ALEX® Tech CoutureTM accessory craft kits have also expanded to meet tweens’ every tech need. Duct Tape TechTM for tablets and smart phone cases, Glam Rock SpeakersTM, and Bling HeadphonesTM give personality and texture to tech items with artfully designed stickers, gems, and neon and funky patterned colors.

For more information please stop by at Toy Fair – Booth #2133 or check out our online press kit.

ALEX TOYS® is a part of the ALEX BRANDSTM family of brands that includes some of the most iconic names in the toy industry, including POOF®, SLINKY®,SCIENTIFIC EXPLORER®, IDEAL® and ZOOB®.