Feb 15, 2014

IDEAL Launches 25 New Products at Toy Fair 2014

IDEAL® will introduce 25 new toys at the American International Toy Fair®, being held February 16th through the 19th in New York City at the Jacob K. Javits Convention Center.

Classic and nostalgic fun that caters to all ages and interests is why IDEAL® products have been loved by children and trusted by parents for over 100 years. IDEAL® toys include a wide range of family board and card games, building sets, magic kits and outdoor toys.

Highlights of the IDEAL® product introductions at Toy Fair 2014 include products which demonstrate the brand’s commitment to fun play for all ages. Smack BallTM mixes active and creative fun; make up your own rules, just keep the ball in the air with the paddles and improve hand/eye coordination at the same time.

Mega Magic ShowTM, the largest magic set to be introduced to date, encourages imagination and concentration to master Professional Magician Ryan Oakes’ 220 tricks, perfect for serious and beginner magicians.

Extensions to the very popular, top selling snow toys line, are Sno-Castle KitTM, which molds snow bricks for building the perfect snow kingdom, and new snow art markers.

New to the building sets line is the largest set yet, Building BoardsTM 200 Piece Set, which requires no glue or nails, just stack the lightweight boards to create mazes of epic size for the marbles to fly through. For younger kids, KinderblocksTM pieces are designed to fit small hands and improve motor skills with its big, chunky solid wood blocks.

For the ultimate family night new games to the successful Tripoley® line are being introduced. Tripoley Black Jack & Texas Hold ‘Em and Tripoley Poker Keeno have enough games to keep your family entertained for hours.

For more information please stop by at Toy Fair – Booth #2237 or check out our online press kit.

IDEAL® is a part of the ALEX BRANDSTM family of brands that includes some of the most iconic names in the toy industry, including ALEX TOYS®, POOF®, SLINKY®,SCIENTIFIC EXPLORER® and ZOOB®.