Mar 5, 2014
Eco-Beauty by La Fresh Group Announces Be Good. Skincare Line

La Fresh Group, Inc., the pioneer in convenient and portable Travel Lite® and award-winning Eco-Beauty® wet wipes, announced today the launch of Eco-Beauty® Be Good.™, a unique line of highly-natural skincare products made with a natural anti-aging botanical complex of maqui berry, licorice root, ginkgo leaf, grape seed and hickory bark.

“At La Fresh, we focus on developing chic products that are not only convenient and meet today’s on-the-go lifestyle, but also conscientious about the environment and good for your skin,” explains Eve Yen, founder and president of La Fresh Group. “I love discovering new skincare solutions, and with the Eco-Beauty® Be Good.™ line, maintaining fresh and youthful skin appearance is easy to achieve and a pleasure to use.”

“As we were developing these products, our team members absolutely fell in love, even those with very sensitive skin who are always careful selecting their skincare regimen. I knew then we had something very, very good.” Yen continues, “We cannot wait to introduce Be Good.™ to our consumers. We also hope to actively promote the holistic approach to maintaining our health – exercising modestly, drinking plenty of water, eating healthy meals, and getting enough sleep. Do hug often and smile more, of course.”

The new Eco-Beauty® Be Good.™ line includes the following products:

Good Bye. Face Cleansing Wipes remove light makeup and cleanse away surface toxins. Made with mild cleansing formula and FSC® and Rainforest Alliance® certified compostable wipes.

Good Times. Facial Treatment Cloth Masks instantly replenish moisture for a luminescent looking skin with hyaluronic acid, vitamin B5 and natural cucumber. Made with soft cotton and silk.

Good Start. Face Serum moisturizes skin day and night to restore a visibly softer and brighter skin appearance. Made with collagen-producing peptides, hyaluronic acid, CoQ-10, natural aloe, jojoba oil, vitamin C and vitamin E.

Good Day. Day Moisturizer provides ample hydration for a fresher skin appearance. Made with peptides, hyaluronic acid, natural cucumber, aloe, antioxidant panthenol (vitamin B), vitamin C and vitamin E.

Good Night. Night Cream offers super hydration and restores a visibly smoother and plumper skin appearance. Made with peptides, hyaluronic acid, natural shea butter, aloe, antioxidant panthenol (vitamin B), folic acid and vitamin E.

Hello. Lips Treat brings volume and moisture back, smoothing fine lines and shaping lip contours. Made with collagen-producing oligopeptides, shea and cocoa butter and luscious oil blend of sweet almond, jojoba, peppermint and cinnamon.

Eco-Beauty® Be Good.™ products are proudly made in sunny California. Editorial samples of the products will be available for review in April 2014. The entire line will be available to consumers at www.lafreshgroup.com in May.

ABOUT LA FRESH GROUP:

Based in Chino, California, La Fresh Group was founded in 1997 to offer unique skin care and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in airport, hotel and specialty stores as well as online. The La Fresh promise is to provide better products with better design at a better value for a better world. For more information, telephone 1-888-5-La-Fresh, or visit www.LaFreshGroup.com, https://www.facebook.com/lafreshgroup, https://twitter.com/lafreshgroup, or http://www.pinterest.com/lafreshgroup/.




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