Apr 11, 2014

VHC Brands Launches Bedding in Contemporary Transitional Looks

VHC Brands, Inc. is adding several contemporary style bedding ensembles in quilts for the summer 2014 season, which the company is positioning as a sneak peak of 2015 plans.

“We’ve tested and previewed these and similar products to our buyers purchasing custom programs from us, and the response has been extremely positive,” stated Ken Kline, CEO. “The next logical step is adding collections to our very popular open stock/Drop Ship capability as we push into these looks for buyers on a nationwide level.”

The summer “preview” launch includes 5 sets: Claire, Marci, Paloma, Meridian and Capri. The designs are available as a King or Queen Set with a suggested Queen Set retail of $119.95.

The contemporary look “preview” sets are part of VHC Brands’ new Ashton Willow© bedding line, launched in 2013. Beginning with the summer and fall 2014 collections, the company plans to diversify Ashton Willow© into contemporary, transitional and coastal styles while also maintaining traditional looks that have a strong following. The new bedding ensembles include four sizes of quilt, two to five sizes of pillow and two sizes of shams. Many collections also include coordinating throws, window treatment and rugs.

“Focusing on subcategories of buyer within the AW brand allows us to satisfy broader consumer demand while maintaining the price-awareness and quality AW was created for,” said Kline.

All the collections can be found at www.vhcbrands.com as well as digital look books and related resources.

VHC Brands, Inc. is a multi-line textile design and import/distribution business based in Missouri and Delhi, India. The company works with chain, ecommerce, independent and catalog retailers and is wholesale/custom to the trade only, offering a broad line of open stock, import and direct import programs.