Aurora Sweet Lollies Soft Doll Collection Wins Tillywig Award
Leading plush toy, gift and doll manufacturer Aurora World Inc. today announced its Sweet Lollies collection won a 2014 Tillywig “Sterling Fun” award. The Tillywig award program provides retail buyers, news media, parents and consumers with product information and reviews for superior children’s products in today’s marketplace. Aurora’s portfolio includes hundreds of high-quality, retro and modern plush doll designs including its popular Sea Sparkles line, Raggedy Ann® & Raggedy Andy® rag dolls and its newly awarded Sweet Lollies doll collection.
“We really appreciate the recognition from Tillywig and its reviewers who provided wonderful feedback about one of the newest doll lines we’ve brought to market,” says Michael Kessler, Aurora’s SVP of sales and marketing. The thorough review process evaluates many values including quality, the overall fun factor, creativity and social interaction. Sweet Lollies performed exceptionally well not just because of the hairstyles, colors and fashion, but each group in the collection has its own unique personality traits to which children can relate.
The 12 dolls make up a collection split into three core groups: Sweet Lollies, Victorian Sweets and Punk Sweets. “There’s a cute story behind the Sweet Lollies dolls who live in the fictional land of ‘Bowville.’ These trend savvy girlfriends follow their hearts to friendship, fashion and fun,” says Kessler. Sweet Lollies include Vivienne, Bella, Giselle and Lourdes who bake delicious treats made with love at the Devine Delights Bakeshop. Performing awesome tunes in the courtyard, you’ll find the Victorian Sweets: Frances, Maddie, Chloe and Kylie (otherwise known as the girl group Lollie Pops). All the Sweet Lollies girls wear fashion made by the Punk Sweets — Charlotte, Chelsea, London and Leah – in their fabulous fashion boutique, Punkita. “It’s always fun, friendly and trendy in Bowville, where nothing is sweeter than friendship,” says Kessler.
For its retail customers, Aurora has designed branded Sweet Lollies gift bags and full size dollhouse-style merchandising displays highlighting the story and character features.
Aurora showcases its products at over 50 industry trade shows each year including Atlanta International Gift Show July 8-15, 2014; showroom #784. Aurora products are available in more than 25,000 specialty stores and gift shops worldwide as well as online at http://shop.auroragift.com. For more information or to make an appointment at an upcoming trade show, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.
About Aurora Aurora World, Inc. is a leading manufacturer and supplier of high quality, competitively priced plush toys, dolls and gifts. Aurora’s name reflects its extensive product lines and growing influence in the worldwide marketplace, as well as its international manufacturing, R&D and distribution resources. Founded in 1981, the company has headquarters in Korea, United States, the United Kingdom and Hong Kong, and has ascended quickly to become a respected leader in the toy and gift industry. Aurora created the international plush toy phenomenon – YooHoo & Friends™ – and its corresponding free, interactive web site (www.yoohoofriends.com), appealing to young children and tweens alike. The company sells its products via a wide variety of retailers including major zoos, high-end toy stores such as FAO Schwarz, top gift and stationery chains such as Nordstrom, Hallmark and Papyrus, hospital gift shops, fine florists and specialty stores worldwide. Learn more at www.auroragift.com.
