Talking Shop: Riding the Wave of Fashion
Orange County, CA – Business is a family affair for the Skala sisters.
Katie, 28, and Jessica, 23, are the force behind the innovative fashion truck Waves of Attire: Rolling Boutique, a mobile clothing and accessories retailer.
Taking their cue from food trucks, the fashion merchants are hitting the streets of Orange County and opening shop in homes, offices or neighborhoods that have booked the roving delivery van for shopping parties. The dressing room may be tiny — a corner of the truck is blocked off with a seashell-decorated bath curtain — but the payoff is beach-inspired clothing and accessories at reduced prices and greater shopping convenience.