museums&MORE Winter 2014

Julie Lefler

Julie Lefler
Robin Goodfellow Designs
Douglas, Mich.

1. What makes your product unique?

Robin Goodfellow Designs products are unique in that we handcraft each individual piece in our working studio. Our artisans are trained to the techniques and styles designed by local artists with the flexibility to adapt to special orders.

2. What is your retail/artistic background?

Our two main artists are just creative, lovely women who have passion for dance, nature and music. This botanical, earthy feel has evolved through their jewelry in a whimsical yet elegant design.

3. What is the most popular product you sell?

Our most popular product is the Keishi Freshwater Pearl Collection. Everyone loves pearls. Pearls create flowers, rings, long/short necklaces, layering features and double wrap designs like our Long Lace Pearl necklace.

4. What are your top retail tips/pieces of advice?

Let your customer try our jewelry on. Most pieces are created with wire that allows individual owners to form fit it to their necks and wrists and most rings are adjustable. Our signature is the magnetic closures we use on many necklaces and bracelets for ease of putting on and off. We recommend creating sets of necklaces, bracelets and earrings, as our colors are unique and interesting for any season. If you like a style, most collections come in multiple colors.