Jan 3, 2022

Appelman Schauben launches major rebranding

Appelman Schauben announced the launch of a new brand identity that will reflect a vision for the future, while demonstrating a commitment to providing customers the creative direction and service they have come to expect. The official launch date for the new branding is Dec. 21, 2021.

The rebranding changes start with the company name – going forward, it will be known as Schauben & Co. Along with the new name, a top-to-bottom redesign of the company’s logo and graphic choices is being implemented across the website, communications, and showroom.

Schauben & Co’s new brand assets include a sleek, modernized logo, along with a subtle color palette and font set that work together establish the company identity while supporting the many vendor brands that the company represents.

“As we reflected on the changes of the past few years in both in the gift and home industry and within our own company, we knew we needed to apply the energy and creativity we give our showroom to reimagining our full brand experience,” Peter Schauben, president and managing partner of Schauben & Co, shared.

Building on the decades of gift and home industry experience the Schauben & Co team has, the new identity for the company is just the beginning. Customers can rest assured, the dedicated team of individuals that serve Schauben & Co customers is not changing in any way. A renewed embracing of providing creative vision, along with impeccable service, will propel the company forward in serving the industry.

For more information, visit www.appelmanschauben.com.