Sep 7, 2023

Aurora World launches new toy division

Aurora World is introducing a new toy division, dubbed “Aurora Toys.”

According to the company, the move not only signifies a milestone for Aurora but also underlines the company’s commitment to its customers — retailers and consumers alike.

The introduction of the toy division at Aurora World aims to expand its impact in the toy industry by allowing Aurora to offer more than its current plush offerings. The upcoming Aurora Toys is designed to have a product portfolio of various toy categories, enabling the company to offer an array of toys that cater to a diverse range of interests and preferences.

“We are excited to take this step forward in our growth and lateral expansion,” said Michael Kessler, senior vice president of sales and marketing at Aurora World USA. “The addition of our new toy division will allow us to offer a more complete range of products to our customers and help us continue to be a leader in the industry, as the dynamics of the industry transform. We’ll be able to provide a ‘one-stop-shop’ experience to our retailers, offering our variety of plushie collections and our upcoming new toys.”