Mocha Mousse and its Supporting Cast By Carly McFadden

Mocha Mousse is the “it” color for 2025, as declared by the Pantone Color Institute.

The rich brown hue appeals to humanity’s collective craving for comfort, according to the institute. Gone are the days of cold-toned, white-washed neutrals and “millennial gray,” as this warm hue reminiscent of cacao, chocolate and coffee is already infiltrating the retail industry, from home décor to fashion to giftables.

“Underpinned by our desire for everyday pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence,” said Leatrice Eiseman, executive director of Pantone Color Institute. “Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe.”

Here we present gift and home products in Mocha Mousse — as well as four complementary colors identified by Pantone: Rose Tan, Viola, Cornflower Blue and Tendril.

Mocha Mousse: PANTONE 17-1230

A rich, velvety brown with warm, earthy undertones, evoking a sense of coziness and sophistication.

Rose Tan: PANTONE 16-1511

A dusky blush infused with whispers of warmth, like that of faded petals.

Viola: PANTONE 16-3815

A poetic blend of lavender and soft gray, presenting a balance of elegance and tranquility.

Cornflower Blue: PANTONE 16-4031

A vibrant yet soothing hue with a hint of periwinkle, reminiscent of clear summer skies.

Tendril: PANTONE 16-0123

A fresh, vibrant green with yellow undertones, evoking the energy of new growth and the crispness of spring foliage.

Carly McFadden

Carly McFadden is the editorial director of Gift Shop Plus, Stationery Trends and Lawn & Garden Retailer.




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