UNOde50 joins The Link Companies’ lineup with debut at Atlanta Market
The Link Companies, an employee-owned, multi-line sales agency, announced a new partnership with UNOde50, a Spanish jewelry brand celebrated for its bold, handcrafted designs and limited-edition collections. The Link Companies secured territory rights for UNOde50 across 29 U.S. states, significantly expanding the brand’s presence in the independent retail channel.
UNOde50 made its debut in The Link’s showroom during July’s Atlanta Market at AmericasMart Building 2, Floor 16. The launch generated strong retailer interest that resulted in a record number of new store placements and strong reorders from existing customers.
“We’ve been following UNOde50 for some time,” said Josh Campbell, president of The Link Companies. “It’s a brand with incredible design, craftsmanship, and global momentum. We knew our customers would respond to the artistry and originality of their collections — and that’s exactly what we saw at Market and will carry forward on the road.”
Founded in Madrid in the late 1990s by José Azulay, UNOde50 was created to break away from conventional jewelry, offering distinctive pieces with a bold, creative identity. Originally, each design was produced in only 50 units — hence the name “UNOde50” — emphasizing the brand’s commitment to uniqueness and exclusivity. That legacy of craftsmanship continues today, with each piece still handcrafted in Spain using traditional methods.
Justin Boaz, senior wholesale director for UNOde50, said, “As a global brand fueling our U.S. expansion, we chose The Link Companies for its exceptional scalability, data-driven sales performance, and deeply aligned core values and community involvement. Over the past two months, we’ve collaborated closely with The Link Companies leadership team and most recently local market experts in Atlanta to drive strategic vision, operational excellence, and shared sense of purpose. We are certain the right decision was made! This partnership sets UNOde50 up for meaningful, sustainable growth in the United States for years to come. We couldn’t be more optimistic about the future.”
