Paul Meyer, National Sales Manager | www.cooljewels.com

What is your mission?

1 Tree Mission embraces five main objectives: combat global warming, cleanse our air and water, preserve wildlife habitats, reforest the earth, and increase awareness of the importance of trees.

How do your products serve the mission?

Currently offerings are comprised of ten styles of handmade, semi-precious stone bead bracelets utilizing recycled cord and packaging. We will plant one tree for each bracelet sold. Trees provide all of the benefits described in our mission.

What are the plans for the future?

The Mission has committed to planting 120,000 trees in the first year. We will continue to enhance the product line in year two to be able to plant even more trees to have an even greater positive impact on our environment.

How can retailers get involved?

The 1 Tree Mission line provides retailers with an excellent margin and a chance to do well by doing good. Their customers will also appreciate the superb value. Merchandising options include a 72 piece point-of-purchase (POP) display, 144 piece spinning counter unit and a 600 piece floor fixture, which enables retailers of any size to participate in the program and improve the earth for people and wildlife.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.