A License to Profit
A Word on Markup
Opinions on markups of licensed products vary. Here's a sample:
-
- At Faye Snodgrass Gallery, licensed products have roughly the same markup as anything else, notes Snodgrass.
- Shelli Lissick from Midwest says retailers can often mark up licensed products higher than others, especially ones from well-known artists, because of their demand.
- Pete Malone of Demdaco says the cost of a licensed product from a wholesaler needs to factor in a royalty fee, thus making it higher, but they also take into consideration what the market can bear before deciding on a figure.
- Because the manufacturer builds the additional cost of licensing into the product, if you don't use your licensed product intelligently, it will cost you more money, notes Kay Degenhardt.
Article Resources
Vendors/Artists
Art of Possibility Studios
408.423.8220
AoPStudios.com
DEMDACO
888.336.3226
Demdaco.com
Giftcraft Inc.
877.387.4888
GiftCraft.com
Legacy Publishing Group
800.322.3866
ShopLegacy.com
Midwest-CBK/Seasons of Cannon Falls and Colonial Candle brands
800.776.2075
MidwestofCannonFalls.com
Peking Handicraft, Inc.
650.871.3788
PKHC.com
Suzy Toronto Studio
800.632.2175
SuzyToronto.com
Retailers
Marcia Ceppos/Tinsel Trading Company
New York, NY
212.730.1030
TinselTrading.com
Betty Scheid/Market Street Gallery
Celebration, FL
407.566.1500
Faye Snodgrass/Faye Snodgrass Gallery
Franklin TX
615.591.7211
FayeSnodgrass.com
Industry Experts
EPM Communications, Inc./New York, NY
212.941.0099
EPMCom.com
Kay Degenhardt, President
Kay Degenhardt Inc.
New York, NY
212.297.6216 Kerry S. Glaser, President/CEO
Concept Marketing Group
New York, NY
212.308.0157
ConceptMarketingGroupInc.com
Additional Resources
Andrea Brooks Studio
212.736.9038
AndreaBrooks.com
Applejack Art Partners
AppleJackArt.com
April Cornell
888.332.7745
AprilCornell.com
Art in Motion
800.663.1308
ArtinMotion.com
Aurora World Inc.
888.287.6722
AuroraGift.com
Bethany Lowe Designs
309.944.6214
BethanyLowe.com
Blossom Bucket Inc.
330.834.2551
BlossomBucket.com
Boston International Inc.
800.637.5061
BostonInternational.com
Caleb Gray Studio
615.262.2487
CalebGrayStudio.com
CBK Home
800.394.4225
CBKHome.com
Courtney Davis Inc.
615.472.7700
CourtneyDavis.com
Crazy Mountain
877.216.5456
CrazyMountain.com
Creative Properties
201.615.4733
CreativeProperties.net
Curly Girl Design
617.484.9502
CurlyGirlDesign.com
Debra Valencia
310.545.3660
DebraValencia.com
Department 56
800.548.8696
Dept56.com
Desperate Enterprises, Inc.
800.732.4859
Desperate.com
Earth Rugs
800.562.1885
EarthRugs.net
Enesco
800.4ENESCO
Enesco.com
Global Design Concepts Inc.
877.318.3833
GDCNY.com
Gloria Duchin Inc.
401.438.5400
GloriaDuchin.com
Heidi and Sheree
HeidiandSheree.com
Iota
970.927.1033
EveryIota.com
Image Connection LLC
209.951.4088
IConnectArt.com
Jack Jones Design
646.275.7791
JackJonesDesign.com
Jim Marvin Collection
800.825.8708
JimMarvin.net
Jim Shore
866.665.0068
JimShore.com
Joan Baker Designs
800.248.1983
JoanBaker.com
Kate McRostie DesignWorks Inc.
720.870.5334
KateMcRostie.com
Kathy Davis Studios Inc.
215.654.8485
KathyDavisStudios.com
Lark Studio Art
804.304.4312
LarkStudioArt.com
Laura Ashley
Div. of Anglo-Canadian Housewares, L.P.
877.264.5649
Lillie Jane & Friends
423.894.2615
LillieJane.com
Lotta Luv
LottaLuv.com
Manual Woodworkers & Weavers
800.542.3139
ManualWW.com
MHS Licensing
952.544.1377
MHSLicensing.com
Michael Storrings
Storrings.com
Monica Lee Studios
508.813.6344
MonicaLeeStudios.com
Ne’Qwa Art
877.821.8635
NeQwa.com
Olive Sandwiches
800.775.6506
OliveSandwiches.com
Patience Brewster
800.272.8844
PatienceBrewster.com
PBC International Inc.
800.335.7715
PBCIntl.com
Penny Lane Fine Art & Licensing
800.273.5263
PennyLanePublishing.com
Porterfield’s Fine Art Licensing
800.660.8345
PorterfieldsFineArt.com
Road Mice
408.227.6423
RoadMice.com
Russ Berrie and Company Inc.
888.708.2327
RussBerrie.com
Sandra Magsamen
410.592.9158
SandraMagsamen.com
Santa Barbara Design Studio
800.933.2529
SB-DesignStudio.com
Sean Kane 250.380.6630
SeanKane.com
Serena Bowman Designs
865.216.8497
SerenaBowman.com
Sheri Berry Designs
913.948.9428
SheriBerryDesigns.com
Studio Voltaire
619.825.6570
StudioVoltaire.com
Sunbelt Marketing Group
800.527.0672
SunbeltGifts.com
Tara Reed Designs
503.466.9317
TaraReedDesigns.com
The Spotted Chicken Studio
865.397.0941
SpottedChicken.com
The Thomas Glenn Collection
201.662.1351
ThomasGlennCollection.com
The Tin Box Company
800.888.tins
TinBoxCo.com
The Trail of Painted Ponies Inc.
480.459.5700
TrailofPaintedPonies.com
Westland Giftware
510.477.9900
WestlandGiftware.com
Wild Apple
800.756.8359
WildApple.com
Emily Lambert
Lambert, a regular writer for GIFT SHOP, resides in Philadelphia. She can be reached at emilylambert@comcast.net.Social Connections
This year’s outlook is just peachy.![]()
![]()
The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/![]()
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📸: Photo courtesy of Mud Pie.
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