Spring 2012
Attention, Shoppers! By Becky Tyre

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation.

An effective sign is…


An effective sign is large and legible enough to grab shoppers’ attention.


An effective sign is creative and fun making customers want to take a second look.


An effective sign is placed at a strategic location without too much attendant clutter.


An effective sign uses a big splash of color—or coordinated color tones—to really make an impact.

A Good Brand Ambassador

An effective sign is a great marketing vehicle for your store—especially when it uses your store logo and materials creatively.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.

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