Spring 2012
Attention, Shoppers! By Becky Tyre

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation.

An effective sign is…

Visible

An effective sign is large and legible enough to grab shoppers’ attention.

Creative

An effective sign is creative and fun making customers want to take a second look.

Well-Placed

An effective sign is placed at a strategic location without too much attendant clutter.

Colorful

An effective sign uses a big splash of color—or coordinated color tones—to really make an impact.

A Good Brand Ambassador

An effective sign is a great marketing vehicle for your store—especially when it uses your store logo and materials creatively.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.

Social Connections

Gift Shop Plus Spring 2024 has arrived, and it couldn't be a more gorgeous issue! 🌷 Cover to cover, this edition is packed with the latest trends to help guide business as you begin to think about the next buying cycle in just a few months. "Radiance, Redefined" (page 54) introduces four jewelry makers, unveiling the freshest trends in the market. To learn which eco-conscious companies are launching collections that positively impact the planet, flip to "Green-Living Essentials" on page 62. We're also thrilled to introduce a new category for us at the magazine: Sports & Tailgating. Head to page 66 to read about products that will elevate the tailgating experience and learn how to merchandise for the NFL's budding demographic. Also in this issue is our Stationery Lookbook, Halloween & Fall Décor feature and dozens of the freshest product offerings. Read our Spring 2024 issue here: www.nxtbook.com/greatamericanmediaservices/GiftShop-Plus/spring-2024/index.php#/p/1📸 courtesy of Océanne. ... See MoreSee Less

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