Winter 2011
Baby Displays to Coo Over By Becky Tyre

Have your baby sales enjoy a growth spurt by adding a touch of creativity to your tried and tested displays. Retailers around the country share their ideas for what works.

Children’s stores are wise to have aisles wide enough for strollers to navigate with ease. This shop even has designated stroller parking spaces. Single items like strollers are displayed off the floor on rectangle display pedestals that allow for better viewing of the products. Choosing a single color to feature—in this case, red—creates a flow that naturally draws you deeper into the store.

This toddler play table doubles as a store display and is from a company in Holland. It is made from recycled cardboard, comes with two stools and has shelves indented on each side. Such products are ideal for stores that stock unique and eco-friendly baby products. Notice how the display mixes in an element of fun throughout. The warm colors are further accentuated by the tableware and even the baby apparel, casually tossed on one of the chairs.

Womb To World Wraps would traditionally be displayed either boxed or with a doll, but adding a little monster makes the display much more interesting and eye-catching. It also adds a touch of whimsy to the overall effect.

Encourage add-on purchases by showing entire product lines in a single display. By adding a changing table to the top of this crib, this display manages to show the clothing, blankets, bedding, toys and books that coordinate with this grouping. The changing table also emphasizes the utilitarian aspect of the gifts under consideration.

Match the furnishings and bedding styles. The furniture in this nursery scene is ornate and traditional in its styling. Note the softness of the bedding, accessories and even the artwork. Bright colors or jungle-themed accessories would look out of place in this ensemble area. This more elegant presentation is well suited to an effective display.

Editor’s note: GIFT SHOP magazine thanks the retailers who graciously shared their ideas with us for this article.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.

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