Spring 2014
Balancing the Books By Becky Tyre

Cross-merchandising is straightforward with displays that feature books. A well-placed book can set the tone for a display, identify a theme and serve as visual merchandising “lifts” or bases.

Book Signing

A book cover can be positioned like a sign that identifies the theme of a display grouping.

An Open Book

Display a coffee table book in an open position inviting customers to take a closer look and to turn the pages.

Stack Attack

Books that are for sale should be stacked in matching multiples as mismatched stacks are sometimes construed simply as display props. Stacking the books adds height and this flexibility makes books ideal for balancing a display’s layout.

Just The Type

Choose books with bold typography on the cover or spine to set the tone for a display theme. Using a single book allows the focus to be on other products in the display vignette.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.

Social Connections

It is with great excitement that we announce the Gift + Stationery Spotlight Awards Class of 2025! 🌟This talented dozen includes retailers, manufacturers, designers, sales managers and executives making their impact on the industry. Each was nominated by their peers, and we can’t wait to share their stories and advice as we celebrate them throughout 2025.Meet the Class of 2025 here: giftshopmag.com/article/gift-stationery-spotlight-awards-introducing-the-2025-class-of-honorees/ 🏆Also — join us for a breakfast reception at Atlanta Market on Thursday, Jan. 16, at 10 a.m. in AmericasMart, Building 1, Floor 14 Seminar Space as we kick off the year’s festivities! RSVP at giftshopmag.com/spotlightRSVP ... See MoreSee Less

Photo

View on Facebook