Winter 2009

Best Sellers in… Honolulu, Hawaii By Katlyn Murray

Cupcake Boutique

Having a baby can cause dramatic shifts in a person’s life, but for Jodi Mizumoto and Paul Lum, the birth of their daughter meant not only a bigger family but also a career change. The couple decided to launch Cupcake Boutique so they could improve the range of quality baby items offered in Honolulu.

The store has a play area set up for little ones to entertain themselves while their parents shop. Unbreakable toys are placed at children’s eye level and Mizumoto even brings in real cupcakes on Saturdays as a special treat for her customers.

Many of the items that Cupcake Boutique carries are made of organic and environmentally friendly materials—qualities important to new parents.

Best Sellers
Overall: Jellycat Dolls
Toys: Plan toys
Educational: Chronicle Books
Baby: Trumpette Socks
For Mom: Personalized Vanilla Moon jewelry

Jodi Mizumoto, Paul Lum; owners
Cupcake-Boutique.com

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Katlyn Murray

Katlyn Murray is an outgoing, adventurous Los Angeles native and freelance photojournalist who recently moved to Hawaii to study language and visual anthropology at the University of Hawaii at Manoa. She enjoys capturing the interesting tales of the people that she meets on film.