Summer 2008
Bring in Holiday Greens By Poornima Apte

1. This Hollywood Gems tree is from Jim Marvin’s Atlanta showroom. Muted pearls, golds and silver add elegance to the display. Notice how the wall next to the tree is used to display the ornaments used. A variety of ornament shapes also liven up the overall effect.

2. If you sell by the seashore, this Palm Beach tree from the Jim Marvin floor is worth a look. Shell ornaments complement more traditional ones in this display. You can even deck the tree with beach sand ornaments made from specific beaches around the country.

3. The colors on the fashion ramp make their way into holiday décor. “In” colors like deep purple or boysenberry are a twist on more traditional Christmas reds, greens and golds. A perfect example of “I’ll take it like that” display.

4. The black in a relatively simple silver outline is an unexpected dash of color. It adds a contemporary touch to this topiary display. Notice the polished galvanized pail, which serves to accentuate the color scheme in the display. Such smaller holiday topiaries are also options to consider when decorating smaller stores or complementing larger decorated trees.

5. If your customers like traditional, consider this display from Midwest’s Atlanta showroom. Great swathes of ribbon serve to break up the tree and add a different display element to the various ornaments showcased. Notice how the area next to the tree is exploited to display and sell a traditional Nativity scene. The golds in the Nativity scene work well with the golds in the tree and tie the display together.

6. The Whiskey Sour tree from Jim Marvin works in orange and bronze to create an arresting display. A large wreath worked with similar ornaments gives customers ideas for using Christmas ornaments in other ways. The chair in matching colors not only invites customers to lounge, but also allows them to imagine what the tree will look like, in their own homes.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at wordcumulus.com.




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