As seen in Holiday Shop 2024.

I never let a holiday go uncelebrated.

I love the togetherness holidays bring. I love the nostalgic smells of indulgent food cooking — from hot dogs grilling on July 4 to a turkey roasting in the oven on Thanksgiving. I love the sound of laughter echoing through a home. I love the hugs from my long-distance family and friends.

As an aunt to six little ones under the age of 5, I now experience holidays through their perspectives, watching them form their own core memories firsthand. Whether it’s an egg hunt on Easter, anticipating Santa’s long-awaited visit on Christmas Eve, or trick-or-
treating on Halloween, holidays are somehow made even sweeter through their eyes.

CONSUMER TRENDS

Consumers are also embracing the holidays and spending at pre-pandemic levels, despite headwinds like inflation.

The National Retail Federation (NRF) forecasted 2023 winter holiday spending to reach record levels, growing between 3% and 4% over 2022 to between $957.3 billion and $966.6 billion. Additionally, the average U.S. adult spent nearly $900 during this timeframe on holiday-related items.

“It is not surprising to see holiday sales growth returning to pre-pandemic levels,” said Matthew Shay, president and CEO of NRF. “Overall household finances remain in good shape and will continue to support the consumer’s ability to spend.”

IN THIS ISSUE

Holiday Shop 2024 is designed to inspire and help you meet this increased demand from consumers. The issue covers 10 holidays, showcasing products that elevate the occasion at hand, beginning on page 12.

Our massive Christmas package — spanning pages 38-60 — is carefully curated to guide you through the top décor styles, colorways and products for 2024.

Additionally, page 72 introduces Jomana Siddiqui, whose company answers the call for upscale, on-trend partyware and home goods that create new traditions for Muslim-American families. Islam is the fastest-growing religion worldwide, yet there’s a gap in the market for modern Ramadan and Eid products; Siddiqui’s company is helping to change that.

Lastly, don’t miss out on our first-ever Halloween Hosting feature on page 62. Halloween is bigger and better than before, with adults joining in on the fun by hosting festive parties with elaborate tablescapes, spooky cocktails and themed appetizers. I spoke with several wholesalers who identified the leading tabletop and décor trends for Oct. 31.

Whether you’re a wholesaler or retailer, our industry is integral to making holiday gatherings special. So let’s do what we do best — and make it a big deal.

Until next time,