Summer 2020

Charms for Charity from Wind & Fire By Debbie Eisele

Lance Fiasconaro, Brand Manager | www.WindAndFireJewelry.com

What is your mission?

To enhance the lives of children with special needs. We believe all children have something special to contribute and we want to play a part in helping them realize their value to us all.

How do your products serve the mission?

Wind & Fire takes a proactive approach to supporting worthwhile causes and topmost are those which benefit children in need. Because of that, Wind & Fire Jewelry presents Charms for Charity, a portion of proceeds from which support select nonprofit groups that help children with disabilities. Children represent our future, and there is no better way to support them than through the charitable outreaches that service them and their communities.

What are the plans for the future?

We launched a new campaign called UNITY following the COVID-19 crisis. Retailers are asked to select a charity in their communities to benefit from the sale of our new UNITY collection. We provide customized marketing materials and offer jewelry at a subsidized cost as our contribution. A special assortment of jewelry for First Responders is also available and many dealers are donating those items as well.

How can retailers get involved?

Complimentary marketing materials are available for all new and existing Wind & Fire Retailers. To learn more, call 1-800-431-1606.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.