The decade’s first Color of the Year has been announced, and with Classic Blue, Pantone presents a resilient tone to take on the new era’s myriad challenges. “People are seeking respite from all the turmoil in today’s world,” Leatrice Eiseman, executive director of the Pantone Institute, told me in an exclusive interview. “Blue has long been a consumer favorite as it represents a reassuring presence, especially in this kind of tranquil twilight shade.”
For that reason, I’ve decided to focus this Trend Report on Pantone’s confident, calming blues of 2020. If you find Classic Blue enticing, try adding some Faded Denim, Heritage Blue, Mosaic Blue and Tanager Turquoise to your merchandise mix too.