Spring 2020
Classic Appeal By Sarah Schwartz

The Spring 2020 Trend Report on Pantone's calming color, blue.

The decade’s first Color of the Year has been announced, and with Classic Blue, Pantone presents a resilient tone to take on the new era’s myriad challenges. “People are seeking respite from all the turmoil in today’s world,” Leatrice Eiseman, executive director of the Pantone Institute, told me in an exclusive interview. “Blue has long been a consumer favorite as it represents a reassuring presence, especially in this kind of tranquil twilight shade.”

For that reason, I’ve decided to focus this Trend Report on Pantone’s confident, calming blues of 2020. If you find Classic Blue enticing, try adding some Faded Denim, Heritage Blue, Mosaic Blue and Tanager Turquoise to your merchandise mix too.

Classic Blue

Citronella Candles from Mud Pie

Faded Denim

Carter Big Pillow from Pom Pom at Home

Heritage Blue

Happy Camper Pot Holder from DEI - Dennis East International

Mosaic Blue

Unicorn Wish Kit from Flying Wish Paper

Tanager Turquoise

Braille Greeting Card from Quilling Card

Sarah Schwartz

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