Winter 2007
Clutter Cured!

There’s no getting around it: You just have to stock them. Those small items that add on to sales, or are simply your bread and butter. But if not grouped effectively, small can quickly degenerate into clutter. Here’s how the Shop at Jenny Sweeney Designs in Chicago solves the problem.

A distressed oval table holds together many different kinds of treasures. Notice the antique hand sink at the left of the picture, which is a good way to display practically anything from card collections to bath soaps.

Here, an old, weathered pail functions as an effective display tool. The pail’s robin’s-egg blue is a good contrast to the pale pinks in the collection. Delicate ribbons and an angled arrangement make a pretty bouquet of cards.

Milk crates and a galvanized pail hold cards and party supplies together.

Miniature distressed wood rice bins serve to hold samples of sealing wax together. The arrangement of the sticks by color also creates an appealing visual display.

A pretty, blue fluted pedestal is used to good effect to hold a collection of gift tags. The butterfly perched on top not only helps tell the customer what to expect inside each package, it also completes the look.

A tiered tray is used to hold a collection of note cards. Notice how the sealing wax that the shop sells is used on the cards, bringing the product to the customer’s attention.

Innovative display ideas come from using what you’ve got in new and interesting ways. Here, a cake pedestal is used to organize a set of polka-dot gift tags. Setting the tags out by size also helps diminish clutter.





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