Editor’s Picks: Winter 2026 Atlanta Market energizes buyers, wholesalers By Carly McFadden

After a tumultuous year of tariff, economic and supply chain headwinds, the winter 2026 edition of Atlanta Market brought some much-needed, refreshed optimism and energy to the industry.

The market floors buzzed with buyers, each with a sharp eye on the trends beginning to surface this year. Anecdotally, wholesalers across buildings cited an uptick in attendance and busyness — a reassuring sign for the industry at large.

The Gift Shop® Plus team was also in attendance, with radars up for new takes on design, iconography and emerging product narratives shaping the season ahead. Here we present editors’ picks from the show floor.