Spring 2008

Wrap Up Profits By Heather Johnson Durocher

Shopping for Stationery

The annual National Stationery Show will be held this May in New York City. “The show is a phenomenal hotbed of ideas,” says show manager Patti Stracher, who acknowledges that for many retailers, “paper is tricky.”

“It requires displays. It requires a story. You can increase sales by way of suggestion. It’s all in the merchandising.” Organizers of the 62nd annual National Stationery Show, held May 18-21, expect the event to draw 1,300 exhibitors and 15,000 social stationery buyers from around the world. It’s North America’s largest and most important industry event, Stracher says, encompassing a wide range of products—from notes and cards to imprintables, party goods, scrapbooking materials, home office accessories and more—that now defines the category.

Most important to those who attend, Stracher says, is finding new ways to stay connected with their suppliers or buyers. With its emphasis on innovative new products, and seminars and industry meetings focusing on trends and category growth, this show is all about what’s now, what’s new and what’s next, Stracher says. “It’s a trade show, but it’s a convention of the industry,” she adds.

Organizers say the event attracts all of the social stationery industry’s key players, making it a great place to network. You can meet the movers and shakers and compare notes with friends and colleagues—all in one place. “It’s got a great rich history and an exciting future,” Stracher says. “If you are looking at ways to grow your business, this is an incredible research investment.”

Admission is free if you pre-register. Cost is $50 at the door.
Visit www.nationalstationeryshow.com for more information.

Heather Johnson Durocher

Durocher is a northern Michigan-based journalist who writes frequently about business for newspapers and magazines. She has contributed to USA Weekend, Woman's Day, Parents and American Baby. Visit her website at HeatherDurocher.com