Winter 2009
Greening Home Accents By Lin Grensing Pophal

Messages that Work

Suzanne Shelton is chief executive officer of the Shelton Group, an advertising and marketing agency serving the energy and energy efficiency industries. Based on the results of the annual Energy Pulse survey, Shelton recommends that those attempting to "sell green":

Back up any green messaging with believable facts and actions.
Understand that getting customers to buy a green product requires tapping into their deeper drivers.
Help consumers see a reward for their efforts.
Understand that not everyone will buy in and that you'll need to segment your audience.
Recognize that it's much better to find the market before you invent (or buy) the product.
Educate, educate, educate.

Article Resources

Wholesalers

Aaron Foster Designs
323.934.8850
AaronFoster.com

Aster & Sage
401.781.0035
AsterandSage.com

Bambu
877.266.2829
BambuHome.com

Eastern Breeze
310.230.3001
EasternBreeze.com

ecosource Home and Garden
954.636.4826
ecosourceOnline.com

NaturesCast
702.616.3683
NaturesCast.com

Reborn Glass
239.772.8509
RebornGlass.com

Recycline
888.354.7296
Recycline.com

This Into That
510.845.0106
ThisIntoThat.com

To-Go Ware
510.225.4045
To-GoWare.com

Vinylux, Inc.
917.568.0274
Vinylux.net

Industry Experts

Suzanne Shelton / Shelton Group
SheltonGroup.com

Retailers

Eco Artware
Eco-Artware.com

Silver Barn Antiques, Gifts & Interiors / Columbus, TX
SilverBarnAntiques.com

Additional Resources

Boris Bally
BorisBally.com

Creollus
404.835.7316
Creollus.com

db Sources
972.772.5561
dbSources.com

Enrico Products
866.566.9876
EnricoProducts.com

Etcetera Goods
617.833.0330
EtceteraGoods.com

Husque
Husque.com

Jean Lamprell
650.796.4741
JeanLamprell.com

Kimono Art Studio
816.756.5155
BestofMissouriHands.com

Milliken
800.528.8453
MillikenCarpet.com

Motherboard Gifts
888.842.6788
MotherboardGifts.com

Resource Revival
800.866.8823
ResourceRevival.com

Sustainable Threads
732.940.7487
SustainableThreads.com

Lin Grensing Pophal

Lin Grensing-Pophal is a freelance business journalist in Chippewa Falls, WI. She writes about marketing and business management issues for national and trade publications and is the author of Marketing With the End in Mind (IABC, 2005).

Social Connections

This year’s outlook is just peachy.The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/📸: Photo courtesy of Mud Pie. ... See MoreSee Less

Photo

View on Facebook