Winter 2020
Kikkerland Design Inc. By Debbie Eisele

Products with Purpose

Laura Kellner, marketing director

www.kikkerland.com

Company mission

Since 1992, Kikkerland Design’s mission has always been to make products that are well designed, delightful and well-meaning.

Dual Magnifier from Kikkerland — Dual Magnifier, Kikkerland

How do your products serve the mission?

We are constantly focused on innovation, sustainability and how to give back. We also hope to share a sense of humor that keeps us all going.

The Huckleberry product line invites kids to play outside and offers simple tools for young explorers to start their own outdoor adventure. We wanted to share the experience with an organization and started working with Children and Nature Network who has the same vision, and 2% of yearly sales are donated to this organization.

DIY Motor Boat from Kikkerland — Make Your Own Boat from Kikkerland.

We are pleased to offer additional products that support a variety of causes. Our ZéCar Fly Wheel Car helps to reforest public space in Brazil through the Mil Folhas Project. We also offer a line of notebooks and stationery products, WRITERSBLOK, that supports writing skills in students ages 6 to 18. Additionally, we work with George Skelcher, designer, on a product that donates annually to Help USA.

Plans for the future

For the last year we have been eliminating plastic packaging on our products. All new products will be designed with this in mind. We are going back through our existing products and updating to paper. Our next Design Challenge is slated for the Appalachias! We will be working with Appalachian State College in North Carolina.

How can retailers get involved?

Retailers can get involved by speaking up, let the vendors know what is important to them and their customers. We love to get requests on how we can make things better for our customers.

To learn more about all Kikkerland’s cause marketing and give-back opportunities, visit the online version of this article at www.giftshopmag.com for a more in-depth look at the initiative this company offers.

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.

Social Connections

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