Heart Phases Bracelets from Fortune and Frame

Gift Shop Plus Spring 2021
Meaningful Jewelry By Debbie Eisele

Encouraging, sentimental and conversational are key trends for 2021

As Zoom conferences continue in 2021, shoppers are finding ways to look stunning, even if it’s from the neck up! Vintage inspired, artistic and unique jewelry, along with sentimental, encouraging pieces are all in the forefront this year.

“We have seen a demand for both organic and irregularly shaped pearls, as well as more organic finishes in metal. Our Keshi and coin pearl styles accented with gemstones have been especially strong, as is our hammered silver Muse Collection, in 18k gold vermeil,” said Cathleen Ramos, a designer for Anatoli Jewelry.

Ramos also shared that the demand has increased for lockets. The historical detail, solid craftsmanship and timeless quality of the lockets, “which reflects a trend toward more sentimental, symbolic jewelry,” appeal to consumers.

“Funky and chunky” pieces are drawing attention in 2021, according to Tara McGowan, director of sales for Moonglow Jewelry, as is the popularity of layering necklaces and bracelets. In addition, adjustability and versatility for layered pieces allow trendy pieces to become classic ones shared Aurelie Dudziak, creative director and co-founder of Moonglow.

One other trend is a “move from statement jewelry to conversation jewelry,” according to Gretel Going, founder and designer of Fortune and Frame. “Jewelry has always been a way to express a person’s unique style, but we’re seeing more and more people looking to jewelry as a way to express their deeper personal stories.”

Going noted that people are “gravitating toward more inspirational pieces that ground them and keep them focused on their journey.” Fortune and Frame has noticed the messages being placed inside its pieces are changing; there is a focus on hope and quotes reflective of new beginnings.

Moonglow also noted meaningful jewelry — pieces that provide a “message and connection” — are both popular and universal.

Bracelet Bundle Pack

Willow Street Design by dei

Bracelet Bundle Pack from Willow Street Designs by dei

All My Loves Necklace

The Vintage Pearl

All My Loves Necklace from The Vintage Pearl

Atlas Link Heart Necklace

Moonglow Jewelry

Atlas Link Heart Necklace from Moonglow Jewelry

Victorian Earrings

calico juno designs.

Victorian Earrings from Calico Juno Designs

Cause Connection Bracelet – Amplify


Cause Connection Bracelet-Amplify from WorldFindsHeart Phases Bracelets

Fortune and Frame

Heart Phases Bracelets from Fortune and Frame

Fashion Jewelry

Splendid Iris

Sundara Kairavini Earrings

Matr Boomie

Sundara Kairavini Earrings from Matr Boomie

Zodiac Pendant


Zodiac Pendant from Zootility

Hand Stamped Mantra Cuff

Bella Vita Jewelry

Mantra Cuff Bracelets from Bella Vita Jewelry

Coco + Carmen Faithfully Heart Bracelet



Silver Forest

 Earrings from Silver Forest

Skinny Bracelet Stackers

Pieces of Me

Skinny Bracelet Stackers from Pieces of Me

Abalone Earrings

Gogh Jewelry Design

Abalone Earrings by Gogh Jewelry Design

Muse Collection

Anatoli Jewelry

Anatoli Jewelry's Muse Collection

Debbie Eisele

Debbie Eisele is the former managing editor for Gift Shop Plus, Stationery Trends and a variety of special issue publications, including: The Guide, Holiday Shop, Celebrations & Occasions and Waterfront Living.

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